Fine-tuning Spoons: Elizabeth Jia's Idea

Cooking for Rookies

QUESTIONS and ANSWERS:

1. How do you connect the three distinct parts? Videos/spoons/social networking?

The three parts would be integrated. There would be a video section on the website. The social-networking component is integrated into the entire website. Users log into the site in order to friend others, download recipes, and share their culinary experiences.

The spoons are the TANGIBLE aspect of the entire project. The spoons should be ordered/purchased via the website OR gotten through a promotional event (festival, weekend event..etc.)

2.Instructional cooking videos are hard to pull off. Especially for user generated content because of lighting etc.

The videos would be produced by the website staff AND any willing sponsors.

Producing all those spoons will be difficult-- who will pay for them? Will they be donated? Shipping and hand?

The spoons will be designed and produced by a utensil/kitchen ware company. Shipping and handling would be handled via the start-up funds of the website. Also, the promote the website, the initial stages of handing out the spoons will rely heavily on local events where "street teams" would be deployed to hand out the spoons.

Will people want to give their addresses out to you so you can send them the spoons?

People may feel safe if the website uses a safe/secure site like Paypal.

3. Ads on the videos would bring in money to pay for spoons and maybe sell logos on the spoons to companies to pay for the spoons. If users sign up to get spoons try to get them to opt in for email to try to sell email lists or solicit money that way or get advertisers or sell ads on emails that way.

Yes, the ads and user generated information would be good data for advertisers. So, Spoons would be able to provide this information to third-party advertisers.

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This is the one-stop-shop for those in search of a multimedia experience that will foster their culinary skills.

The main target audience is someone who wants to learn how to make a simple, tasty dish while eliminating the hassle of measuring things out. The focus is ENTIRELY on making this FUN.

Users of the site can order ONE FREE SET of measuring spoons and cups. These utensils are created with the website in mind. Each spoon will be a different color. The cups will also be designed with color-coded lines.

So the recipes on the site would read: "Add the thyme using the RED spoon. Fill water to the red line on the cup." Additional orders will cost a pre-determined amount.

Owners of this website can invite kitchen utensil companies to sponsor the design of these utensils.

The Multimedia Elements

With these measuring utensils, the audience can follow the easy recipes step-by-step. They can also WATCH video clips of sample dishes being made. There will be user-generated photos of food in a photo gallery. There will also be a news section on food-related/health articles, tip-of-the-day, and advice.

To PROMOTE the website, there will be multiple outings to area festivals, events, etc. to give away free sets of measuring spoons and cups. They are encouraged to visit the website and start cooking using the spoons and cups. These utensils will also have the website logo on them.

The cooking site will slowly expand to include different cuisines: American, Chinese, Italian, Greek, etc etc.

The site will also have a social-networking component. You can "friend" rookies, cooks, chefs, kitchen helper and any other titles that the public can choose to describe their level of culinary skills.

Humanhood.com Vs. Determined2.com

These two social-networking sites focus on helping the public reach personal goals. But, one site clearly dominates over the other in terms of popularity and appeal.

Humanhood.com's homepage shows a timer counting up to the time until it doles out the next batch of invites to the public. It also asks for the new user to enter an email address.


The only reason I know of Humanhood.com is through news articles and the public's comments. But in order to really find out what Humanhood.com is all about, you HAVE to become a member. This exclusivity may deter some users. But given the buzz around this site, it actually works to the site's advantage.


After I entered my e-mail, a "thank you" message appears and says I have to check for an invite on May 28th. I am eager to get the invite through my email and start exploring the site.


On the other hand, Determined2.com also promises to help you to stop procrastinating and start accomplishing. However, before I sign up, I am exploring the pages and seeing that the featured new members of the site have "no goals" labeled on their entries. This clearly isn't appealing to me.

I don't want to be part of a network about accomplishing goals and then seeing that its members have no goals and have not accomplished much.







Humanhood.com clearly wins.

The "In" Crowd

Forget "social-networking"...let's call it what it is: Being on the "in." Every single community-building feature on the website hopes that the public will jump in.

For example, my station's website, wusa9.com, allows readers to comment on stories only if they have registered and logged onto the site. Without signing up with wusa9.com, you cannot comment on stories or blogs.


And as a member of wusa9.com, you are able to "friend" others, message others, participate in forums, upload photos, create your own profile, and create your own blog.

Basically, wusa9.com is not only a news website. It's also a platform for the public to express themselves and in turn, become more invested in the site.

I often respond back to the comments on my blog. It definitely helps to keep the discussions alive on a blog entry

Fearless Journalism Coming...Do you believe it?

I just got this e-mail from my Georgetown account that there's an up-and-coming news website that's looking for college interns and writers. Tucker Carlson of MSNBC is behind this operation.


Tucker Carlson is a big name. It will be interesting to see how this develops. Will it be reminiscent of how Politico got launched? We will have to wait and see.

When you visit the site, it reads:

Coming soon. The Daily Caller will be home to some of the most timely, accurate and fearless journalism on the web. With original reporting on politics, government and culture, breaking news updated to the minute, satire, analysis and research, we hope to be the first site you read in the morning, and the last you check before dropping off to sleep. Every day.
Stay tuned.

My Georgetown e-mail reads:

The Daily Caller will be an aggregate of all news soon to be launched by Tucker Carlson who has nearly 20 years of experience in journalism including associations with CNN, the Weekly Standard and New York Times magazine, and Neil Patel who has served in various senior positions in the US Government including most recently as chief policy advisor to Vice President Dick Cheney.

This is a great opportunity for those who want to learn more about journalism and more importantly, get to understand the inner-workings of Washington and the way our political system works. If interested, please contact Elizabeth Pelgrift at epelgrift@gmail.com for more information.

Politico44

I have never seen a "living diary" of a presidency before. But after observing Politico44 for awhile, I see that it is a fair attempt but it's very brief.

If you are looking for a quick "overview" of some highlights throughout President Obama and his administration's day, this may be a resource.

My impression of a 'diary' is a personal log and analysis of person's day-to-day life. I see that the Obama Presidency takes on this personification. And the result is pretty text heavy and not enough video!

To speculate on what it TAKES to run this site, I would gather, that the Politico staff assigned people to update the sections. The Whiteboard section is clearly the DOMINANT feature that provides highlights throughout the day. So here are my thoughts:

1. Someone must be providing these updates on the WhiteBoard almost EVERY hour.

2. Someone or a machine automatically updates the "schedule" of the President and VP daily.

3. Someone looks at other political stories online and selects the ones to be highlighted on Politico44. I saw yesterday, there were article from The Washington Post and AP linked to the site.

4. Another part of the news site is devoted to VIDEO. Politco44 provides this VIDEO link along with a highlighted clip. I looked at the video section and really liked the short clip of Colbert and President Obama talking. Colbert gets his head shaved!

5. I appreciate the "W.H. Hopes You Don't See" section. It actually makes me want to read those posts more.

6. I don't like how I don't see a clear coherent template. The site actually builds more postings or reduces postings according to the schedule of the day. This flexibility is good. But who is making the call on what is going to be pushed more ABOVE on the site?

7. There are some consistent authors: Carol E. Lee. Others are Politico bloggers: Ben Smith.

8. So, I am seeing that other parts of Politico.com gets compiled and excerpted to make up a good portion of Politico44.

9. I am taking a guess: There are about 2 Politico staffers devoted full-time to this site.

What do you think???

So Good, It's Bad

This multimedia effort is so successful, and yet it's so ethically questionable. The St. Petersburg Times' online staff of Tampabay.com, created a website with a computer program that searches and compiles the mugshots of everyone arrested and booked in the Tampa Bay area's four counties: Pinellas, Hillsborough, Manatee and Pasco.


The completely automated computer program searches the database of each county's sheriff's website and puts up the profiles of those arrested in the last 24 hours. The data is also broken down by gender, height, weight, age, and eye color. Crime articles and videos also populate the site.

The site says it is a public service website that helps those to search and "meet" those arrested by last name and zip code.

The Poynter Institute held an online chat with the programmer behind this site, Matt Waite. They discussed some big ethical concerns. (Scroll down to the online chat transcript.)

In the chat, the public had a concern with Google's ability to pick up these mug shots. Waite insisted that they took pains to keep Google away from this site. And also, after 60 days, the photos of these individuals would be flushed out from the site. Except, the records of one county goes back to 1995.

From a multimedia standpoint, this website is VERY successful. The individual county sheriff's sites have very old-fashioned, boring looking designs. Also, nothing is streamlined. One county's "arrests inquiry" is the same as another's "who is in jail" section.

Also, I can't help but look at the faces of these people. Waite says that only those files with mugshots get to be placed on the site.

However, from an ethical standpoint, these people are being wrongfully associated with crime in these four counties. Just because they are arrested, it does not mean they are guilty. The site states this fact in its "about us" section. However, I can't help but wonder how many people would look at these mugshots and NOT think: CRIMINAL.

Also, the statistics of gender, age, height create a visual representation: it gives the impression that these statistics are representative of ALL those arrested in the four counties. However, that is false. Some individuals with faulty mugshots or no image are NOT placed on the website.

Waite says in the Poynter chat that this project was spawned from his paper noticing that there was more online traffic on crime stories containing a mugshot.

There's a "Facebook" feel to the website. It's very visually clean and modern. However, to me, it's not a public service. To me, the site feeds on the public's curiosity and facination with the mugshots.

Daily Kos: State of the Nation

I dug through this website and think it's what it claims it to be, a Democratic space for the online public to write about what they care about in politics.

I also was impressed with this Electoral Scoreboard. But it took awhile to dig through to find it.

Here's what I don't like about it:

1. There's so much going on in the design that it's hard to focus on one blog entry.

2. The FAQ section is a wiki-based page. Does that mean everyone and anyone can update/alter the descriptions?

3. I'm not clear how any one blog gets to be the "top posting" on the website. Is it driven by the most recently added post? Or is there some other sort of method to it?

PoliticalCartoons.com

I like this website because it's smart, witty and current to the political stories of the day. I appreciate that there are different cartoon artists represented on the site.




But, I am not sure how to verify that these cartoon artists are the "best" in the world, as the site claims. However, it's pretty clear that the site is good for political entertainment and for purchasing the cartoons.

Of course, you have to be up-to-date with the political stories of the day to really appreciate the humor. I think that's what separates a political cartoon from an every-day cartoon.

It's clear that the website is trying to make a profit from selling these political cartoons.
I think the privacy policy is pretty transparent. But unfortunately, many people may not notice to read this "fine print." Here are some key aspects on how the site uses visitor information:

"For each visitor to our Web page, our Web server automatically recognizes only the consumer's domain name, but not the e-mail address (where possible)."

"With respect to Ad Servers: To try and bring you offers that are of interest to you, we have relationships with other companies that we allow to place ads on our Web pages. As a result of your visit to our site, ad server companies may collect information such as your domain type, your IP address and clickstream information."

Do you feel comfortable visiting this site after reading the above statements?