The "In" Crowd

Forget "social-networking"...let's call it what it is: Being on the "in." Every single community-building feature on the website hopes that the public will jump in.

For example, my station's website, wusa9.com, allows readers to comment on stories only if they have registered and logged onto the site. Without signing up with wusa9.com, you cannot comment on stories or blogs.


And as a member of wusa9.com, you are able to "friend" others, message others, participate in forums, upload photos, create your own profile, and create your own blog.

Basically, wusa9.com is not only a news website. It's also a platform for the public to express themselves and in turn, become more invested in the site.

I often respond back to the comments on my blog. It definitely helps to keep the discussions alive on a blog entry