What I've Learned About Hatching The Idea

So after listening to Cynthia Farrar, creator of PurpleStates.tv, I have gathered some conclusions about the elevator pitch.

I think the biggest thing I've taken away from the presentation is that you have to gather people who can generate momentum, excitement and the know-how to get the idea off the ground in a specific window of time. I think generally, that window of time is rather SMALL. So you have to work quickly.

I think if you let the idea brew for too long, there will be ample amount of people who would have the time to bring up criticism and drawbacks related to the idea. This will significantly impact the idea's prospects of becoming a reality. Don't let them knock down the idea even if it IS a "straw man" at this beginning stage.

So, I take to heart that with any idea, one must find supporters and those who "get it" as soon as possible. These people's belief in the idea will help keep discouragement at bay and be a motivator for the creator.

Oh....and here is my "Spoons" elevator pitch:

"Spoons" is a site offering fun ways to cook simple meals designed for the novice cook. Cooks at the beginner's level are often intimidated and don't know where to start honing their skills. This website will offer simple how-to videos and easy recipes. Moreover, the website will provide a meeting place for all culinary lovers. People will build a network of their own culinary friends to share recipes, advice and pictures about their experiences in the kitchen.

What makes the website stand out is that all the recipes incorporate the use of a set of color-coded measuring utensils. These utensils may be ordered and given out for free in the first year of of the website's launch. Kitchen ware companies may sponsor these spoons.

There's a saying that to understand another person, one must "break bread" with him or her. Well, with "Spoons," each person lands a spot at the virtual dinner table.